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Category Archives:

In the Name of the Children author Jeffrey Rinek on ABC’s “20/20” – Friday, January 25

FBI Agent Jeffrey Rinek, co-author of In the Name of the Children: An FBI Agent’s Relentless Pursuit of the Nation’s Worst Predators, will be narrating a 2-hour special on ABC’s “20/20” covering the Yosemite Park Murders, “Evil in Eden,” on Friday, January 25. 

In 1999, Agent Rinek managed to obtain a shocking confession from a budding serial killer named Cary Stayner to four horrific slayings known as the Yosemite Park Murders, …

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Books to Give 2018

‘Tis the season for gift guides! Every year, we publish an eclectic and diverse line of books here at BenBella. And 2018 was no exception. Because of that, we have a book that would make the perfect stocking stuffer for nearly everyone on your list. May we suggest…

For the cat lover

Homer and the Holiday Miracle

Homer, …

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How Authors Can Use Content Marketing

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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BenBella Launched a Publishing Podcast!

  

We’re so excited to share a new initiative we recently launched here at BenBella: a podcast! It’s called Building Books and it’s a book publishing podcast for anyone who wants to learn how the process works. Our publisher, Glenn Yeffeth, is the host, and every week he dives into topics in the book publishing world via conversations with industry professionals and authors. …

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The Shift Back to Live Events in Book Marketing

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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How to Help an Author Mobilize Their Fan Base: A Case Study with Family Don’t End with Blood

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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How to Leverage Brand Relationships for Book Promotions by author Alisa Fleming

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice.

By Alisa Fleming, …

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Five BenBella Summer Reads

Summer has officially arrived! Whether you’re hitting the beach or traveling to adventure in a new city, perhaps you’re looking for some new reads to keep you entertained all summer long. Today, we’re sharing a few BenBella titles to get you through those lazy, hazy, crazy days. 

For the self-help junkie…

Open Wide: A Radically Real Guide to Deep Love, …

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Facebook Profile vs. Page: What to Use for Your Author Platform

Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to Facebook ads and speaking engagements. In our new “Smart Marketing” series, the BenBella Marketing Department will share insights into hot topics in marketing and publicity and practical strategies authors can put into practice. …

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BookExpo America 2018 Highlights

Last week, a group of BenBella staff traveled from all over the country (Dallas, San Francisco, Boston, St. Paul, and Kansas City) to attend BookExpo America at the Javits Center in NYC.

BenBella is a remote company, so quality team-building time is rare and valuable. We spent the week catching up with each other on projects and goals, …

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