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So much excellent material is available on book marketing, and so, rather than rehashing that, I’d like to throw out a few ideas that I think are important but I don’t hear emphasized as much as they should be.
1) Books can be successfully marketed over time
It seems to me that much of the industry is very focused on what I call the “big bang” model of book marketing, …
The Black Swan, by Nassim Taleb, is the best book on statistics I ever read. OK, that may sound like faint praise. But the book is one of the best books I’ve read in years. Brilliant, eccentric, and prescient, this book speaks to me in particular because of my stint in the PhD program in finance at the University of Chicago. …
Nothing has the capacity to make me feel stupid like reading about cosmology, something I, enthusiastically but masochistically, persist in. From the time I was a small child, I’ve been reading about the nature of the universe, the big bang, trying to get my mind around it all without remotely having the mathematical background to really understand it. …
I’m delighted to announce our acquisition Jennifer Groover’s upcoming book of inspiration and practical guidance for entrepreneurs, What If And Why Not? The Fear-Proof Way to Start the Business of Your Dreams. Jen is a dynamo and an inspiration, inventor of the Butler Bag and creator of the Launcher’s Café, and I’m delighted to welcome her to the BenBella family. …
