So how did this team go from near bankruptcy to sports powerhouse? The impressive turnaround is thoroughly chronicled in Steven Mandis’s October 2016 book The Real Madrid Way: How Values Created the Most Valuable Sports Team on the Planet. Given unprecedented behind-the-scenes access to Real Madrid—from its management to its players—Mandis, who teaches at New York’s Columbia Business School, found that the key to Real Madrid’s success, both on and off the field, was its focus on values. Mandis’s book and his findings are featured in a recent Forbes article.
The Real Madrid Way is a fascinating account of the most successful sports team on the planet and how its focus on values made it so. BenBella is proud to have published The Real Madrid Way—congratulations on a fantastic book, Steven!