Ready, Fire, Aim

Description

Entrepreneur Melissa Carbone scares people for a living—and she does it so well, she has her market cornered.

Melissa Carbone’s company, Ten Thirty One Productions, creates immersive horror experiences with life-like monsters and magic and other frights. More than 500,000 guests have attended her attractions and they show no sign of slowing down.

But it wasn’t always this way—an activist and lifelong horror fan, Melissa built her brand from the ground up, and in order to do that, she had to surmount her number-one obstacle: fear of failure.

Known for securing what was then the largest investment in the history of the show from Mark Cuban on ABC’s Shark Tank in 2013, Melissa has conquered her fears and will never again allow them to keep her from success. Now she wakes up with messages from the likes of Live Nation, Legendary Pictures, and The White House in her inbox.

In Ready, Fire, Aim: How I Turned a Hobby Into an Empire . . . and You Can Too, Carbone shares her philosophy of embracing all the shots that hit—and the ones that missed—that enabled her to turn her hobby into an empire. She will reveal the secrets, tips, and anecdotes that can help you turn your dreams for your career into your reality.

You will find inspiration to:

• Choose boldly: Choose to be in the top .1% of successful individuals—every day
• Activate your ideas: Activation is where millionaires and billionaires are made—this is the key  difference between the dreamers and those who have it all
• Kill the fear of failure: Failure is the best way to prepare you for success

Building your empire will require constant learning, reinvention, and growth. Ready, Fire, Aim is the story of entrepreneurship that pushes you to live with the audacity to take the first shot.

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About the Author

Melissa  Carbone

At 40 years old, Melissa Carbone is just getting started. After a decade-long career running the largest revenue market in the world for Clear Channel Media + Entertainment, launching Ten Thirty One Productions, securing the then-largest deal in history on ABC’s Shark Tank in 2013, becoming business partners with billionaire Mark Cuban and turning that into a partnership with the world’s largest entertainment company, Live Nation, she shows no signs of slowing down.

Her live entertainment horror company, Ten Thirty One Productions, has pioneered a new industry that is growing rapidly. In 2014, Ten Thirty One Productions was named the premiere leader in the horror attractions industry with Los Angeles Haunted Hayride being the most popular haunted attraction in the country. 

Melissa has been featured in Forbes, Fortune, Entrepreneur Magazine, Inc., CSQ Magazine, on The Today Show as an industry expert in immersive entertainment, coined a “market maker” by Bloomberg News, as well as Squawk Box, CNN, CNBC Power Lunch and many more. Melissa was named CSQ Magazine’s 2016 Entertainment Visionary, was a top ten finalist for the LA Business Journal’s prestigious “Woman of the Year” Award in 2010, and was voted one of the “Top 7 Pitches” in the history of Shark Tank by the Young Entrepreneur Council.

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