Dr. Allen Weiss is the founder and CEO of MarketingProfs, LLC – the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. MarketingProfs has over 600,000 subscribers, 440,000 Twitter followers and 360,000 LinkedIn followers. He is also a university professor, consultant, and conference speaker. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. His work can be seen in brands such as Intel, Texas Instruments, Informix (an IBM company), banks (Far East National Bank), and insurance companies (AIG).
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Dr. Debbie MacInnis is a university professor and a globally recognized, multi-award-winning expert on evidence-based customer decision-making and brand strategies, emphasizing brand benefits, execution, and brand growth. Her awards include the University of Southern California Lifetime Achievement Award, a Fellow of the American Marketing Association, and a Fellow of the Association for Consumer Research. Debbie has consulted with many organizations such as Hallmark, Proctor and Gamble, the American Beverage Association, United Talent Agency, and major advertising companies. She has been an expert witness for the Federal Trade Commission and other organizations.
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