Dr. Allen Weiss is the founder and CEO of MarketingProfs, LLC – the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. MarketingProfs has over 600,000 subscribers, 440,000 Twitter followers and 360,000 LinkedIn followers. He is also a university professor, consultant, and conference speaker. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. His work can be seen in brands such as Intel, Texas Instruments, Informix (an IBM company), banks (Far East National Bank), and insurance companies (AIG).