Debbie MacInnis, PhD

Dr. Debbie MacInnis is a university professor and a globally recognized, multi-award-winning expert on evidence-based customer decision-making and brand strategies, emphasizing brand benefits, execution, and brand growth. Her awards include the University of Southern California Lifetime Achievement Award, a Fellow of the American Marketing Association, and a Fellow of the Association for Consumer Research. Debbie has consulted with many organizations such as Hallmark, Proctor and Gamble, the American Beverage Association, United Talent Agency, and major advertising companies. She has been an expert witness for the Federal Trade Commission and other organizations.

Books by Debbie MacInnis, PhD

View Our Authors