The Real Madrid Way

Description

The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history.

Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.

How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success.

The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it’s an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

Back to Top

Find The Real Madrid Way at other Vendors

Amazon Barnes & Noble Books-a-Million IndieBound Indigo

Back to Top

About the Author

Steven G.  Mandis

Steven G. Mandis is an adjunct professor at Columbia Business School. He also teaches at Columbia’s Masters of Sports Management Program. His previous award-winning book, What Happened to Goldman Sachs: An Insider’s Story of Organizational Drift and its Unintended Consequences, is a rigorous analysis of if, why, and how the culture of Goldman Sachs changed. After leaving Goldman Sachs, Mandis cofounded a multibillion-dollar global alternative asset management firm that was a trading and investment banking client of Goldman’s. Mandis holds an AB from The University of Chicago and an MA, MPhil, and PhD from Columbia University. Mandis was a two sport varsity athlete in college and currently competes in triathlons. He’s completed the Ironman World Championships in Kailua-Kona, Hawaii, Ironman 70.3 World Championships in Zell Am See-Kaprun, Austria, and Escape from Alcatraz in San Francisco, California. He was awarded the Ellis Island Medal of Honor, given to children of immigrants who exemplify a life dedicated to community service.

Connect with Steven G.

g

Go to the Author Page

Back to Top

Publication Details