Anthony Flynn graduated from the University of Southern California with a business degree in 2006 and founded YouBar, the world’s first customized nutrition bar company, with his mother, Ava Bise. Flynn has since grown YouBar to seven-digit annual sales and employs 30 people in an 8,000-square-foot facility in downtown Los Angeles. Flynn frequently gives television, radio, newspaper, and magazine interviews about YouBar and food customization. In addition to this, Flynn gives lectures on how customization is changing the food industry, and he consults with companies launching customized food products.
By Anthony Flynn and Emily Flynn Vencat
$4.99 – $16.95
The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization.
Customization is coming in every industry, for every product. Embrace it or get left behind.
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.
The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.
In Custom Nation, learn:
- Why customization is key to today’s businesses and what does and doesn’t work
- How to incorporate customization in new and established businesses to make your products stand out and sell
- What strategies work for the most successful and profitable custom brands
Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.
Dimensions: 5.5 x 8.25 x 1 in.
Weight: 1.25 lbs.
Publication Date: November 2012
Format: E-book (epub)