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Custom Nation

By Anthony Flynn and Emily Flynn Vencat


The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization.

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Publication Date: November 2012

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New York Times bestseller.

Customization is coming in every industry, for every product. Embrace it or get left behind.

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.

In Custom Nation, learn:

  • Why customization is key to today’s businesses and what does and doesn’t work
  • How to incorporate customization in new and established businesses to make your products stand out and sell
  • What strategies work for the most successful and profitable custom brands

Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.

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About the Authors

Anthony  Flynn

Anthony Flynn

Anthony Flynn graduated from the University of Southern California with a business degree in 2006 and founded YouBar, the world’s first customized nutrition bar company, with his mother, Ava Bise. Flynn has since grown YouBar to seven-digit annual sales and employs 30 people in an 8,000-square-foot facility in downtown Los Angeles. Flynn frequently gives television, radio, newspaper, and magazine interviews about YouBar and food customization. In addition to this, Flynn gives lectures on how customization is changing the food industry, and he consults with companies launching customized food products.

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Emily Flynn  Vencat

Emily Flynn Vencat

Emily Flynn Vencat graduated from Barnard College, Columbia University with a degree in English Literature. She moved to London in 2002, where she began her journalism career at Newsweek. Vencat worked as a London-based Newsweek correspondent for five years, where she covered major economic trends. Later, as a business writer on staff at The Associated Press, she covered the 2008 global economic meltdown, with her articles being printed by newspapers around the world, including the International Herald Tribune and USA Today.

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Publication Details

Format: Paperback

Dimensions: 5.5 x 8.25 x 1 in.

Weight: 1.25 lbs.

Publication Date: November 2012

Format: E-book (epub)

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