Description
UnStuck is the firsthand account of Stephanie Stuckey’s unexpected rise to CEO upon suddenly acquiring her family’s iconic, yet failing, brand.
Armed with her grandfather’s papers and notes, Stephanie embarks on an ambitious journey to rebuild a debt-ridden business and her family’s legacy, honoring the company’s incredible past while also finding the resilience to look toward the future with hope.
Stuckey’s, a family-run roadside oasis for generations of travelers along America’s highways, eventually fell into disrepair after repeated changes in ownership. When Stephanie Stuckey, granddaughter of Stuckey’s founder, is offered the chance to buy the business, she takes it, seeing something that isn’t apparent in the bleak financial statements: the deep value in her family’s brand.
UnStuck alternates between retelling Stephanie’s journey and her grandfather’s rich history. Finding inspiration and insight into both business and life in her grandfather’s notes, Stephanie leans on her past to strengthen her company’s future, determined to rebuild the struggling company and leave a lasting legacy for generations to come.
This story is a celebration of resilience and overcoming seemingly impossible odds—and, ultimately, coming out on top. For the female entrepreneur, the atypical CEO, and the road-trip fan alike, UnStuck offers hope, practical tips on managing tough situations with grit, and an irresistible comeback story promising that second chances are indeed possible.
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