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Time to Get Real

By Julie Wainwright

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Time to Get Real spills the tea on the entrepreneurial journey from a womanโ€™s perspective and includes all the lessons learned and mistakes made along the way to a billion-dollar business and public company. This is the book the author wished she had when she was in the trenchesโ€”one that shares the whole exhilarating, stressful, glorious, messy truth about success.

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ISBN: 9781637746868

Publication Date: June 2025

ISBN: 9781637746875

Publication Date: June 2025

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Description

AVAILABLE IN JUNE 2025

Part tell-all memoir and part entrepreneur crash course, the founder of The RealReal offers an emboldening story of perspective and triumph

When she was 52, a recruiter told Julie Wainwright that her failure as CEO of Pets.com made her unemployable. But she proved himโ€”and Silicon Valleyโ€”wrong and built her company from an idea into the worldโ€™s largest resource for authenticated luxury resale. Since its launch in 2011, The RealReal has changed the world of fashion forever, making luxury items more accessible and sustainable.

Time to Get Realย spills the tea on the entrepreneurial journey from a womanโ€™s perspective and includes all the lessons learned and mistakes made along the way to a billion-dollar business and public company. This is the book Julie wished she had when she was in the trenchesโ€”one that shares the whole exhilarating, stressful, glorious, messy truth about success.

Time to Get Realย isnโ€™t just about Julieโ€™s wild ride through Silicon Valley; it will also show you how to:

  • Build a business from the ground up
  • Hire for startups while avoiding common oversights
  • Overcome workplace bias and adversity
  • Be a sharkโ€”and create a unicorn

With Julieโ€™s inspirational story and hard-earned wisdom, this is the perfect read for anyone who has ever imagined starting a company, loves fashion, or wants an uncensored glimpse behind the scenes from a woman who succeeded in spite of it all.

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About the Author

Julie  Wainwright

Julie Wainwrightย is the CEO and cofounder of AHARA, the only food-first personalized nutrition company that translates clinically validated science into practical and precise nutrition for optimal health. She founded The RealReal in June 2011, bringing luxury consignment online and changing the way people buy and sell high-end luxury across all categories. Wainwright raised sizable venture capital, built a membership of millions, sold millions of items to date, and then in 2019, took the company public as one of only 20 women in history to found and lead a company to an IPO. In addition to sustainability partnerships with Gucci, Burberry, and Stella McCartney, The RealReal is the first luxury member of the Ellen MacArthur Foundationโ€™s CE100 USA and the first resale member of the UN Climate Change’s Fashion Industry Charter for Climate Action.

Wainwright was the 23rd woman to take a company public. She has received several prestigious industry awards and accolades including as one ofย Entrepreneurโ€™s 50 Most Daring Entrepreneurs,ย Fast Companyโ€™s Most Creative People, CNBCโ€™s Disruptor 50, Inc. Magazineโ€™s 100 Female Founders List, and Forbesโ€™s inaugural 50 Successful Women Over 50 list.

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Publication Details

Format: Hardcover

ISBN: 9781637746868

Dimensions: 6 x 9 in.

Publication Date: June 2025

Format: E-book (epub)

ISBN: 9781637746875

Publication Date: June 2025

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