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The Creative's Mind

The Creative’s Mind

By Dr. Jim Afremow and Phil White

$13.99 – $21.95

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In every creator’s journey, there comes a stage where mental challenges are bigger than artistic ones—and it can be hard to know where to turn. This insightful book offers a rich source of mental strategies, resilience tips, and practical advice tailored specifically for creatives.

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ISBN: 9781637746882

Publication Date: June 2025

ISBN: 9781637746899

Publication Date: June 2025

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AVAILABLE IN JUNE 2025

In every creator’s journey, there comes a stage where mental challenges are bigger than artistic ones—and it can be hard to know where to turn.

This insightful book offers a rich source of mental strategies, resilience tips, and practical advice tailored specifically for creatives.

No matter your medium, you know that you can’t wait for inspiration to strike when it comes to honing your skills. This is true not only for your craft, but a crucial and often-overlooked aspect of the creative process: your mindset.

From Jim Afremow, author of The Champion’s Mind, and Phil White, co-author of The Leader’s Mind, this guide takes you inside the mental game of some of the world’s top directors, photographers, writers, and musicians, and shows how their mindset has become their biggest competitive advantage.

Filled with motivating stories and hard-earned advice from the likes of New York Times bestselling author Erik Larson, Grammy-nominated musician BT, and photographer and filmmaker Chris Burkard, this book will teach you how to:

  • Apply skills like confidence, positive self-talk, and mental toughness to your creative work
  • Deal with criticism, rejection, and other setbacks proactively
  • Handle mental health challenges like anxiety, impostor syndrome, and burnout while staying resilient and focused on your creative goals
  • Forge consistent routines that find help you quickly get in the zone when you’re creating
  • Develop self-care practices that promote rest and recovery
  • Apply a growth mindset and pursue your art with a renewed sense of purpose
  • Be a more effective teammate and leader in collaborative creative settings
  • Recapture the joy that got you hooked on creating in the first place

Let The Creative’s Mind equip you with powerful tools to maximize your potential, persevere through hard times, and leave a lasting legacy.

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About the Authors

Dr. Jim  Afremow

Dr. Jim Afremow is a dynamic author and sports psychologist celebrated for his expertise in sports and performance psychology, mental health, and leadership. He collaborates with a diverse array of performers, including Olympians, professional athletes, top coaches and teams, creative professionals, and individuals dedicated to ongoing success in their fields. His innovative and top-tier approach involves providing actionable strategies that transcend sports to spark creativity and sustainable success in all aspects of life.

Dr. Jim Afremow’s bestselling books, including The Champion’s Mind, are a goldmine of mental insights, tools, and techniques, inspiring individuals to aim for gold and never settle for anything less than excellence in their performance. Additionally, his work with Arizona State University’s athletic programs and the San Francisco Giants organization further highlights his significant impact in the field of sports and performance psychology.

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Phil  White

Phil White is an Emmy-nominated writer, the coauthor of The Leader’s Mind with Jim Afremow, and the cohost of The Basketball Strong Podcast with Tim DiFrancesco. Phil also cowrote Unplugged with Andy Galpin and Brian Mackenzie, Waterman 2.0 with Kelly Starrett, Game Changer with Fergus Connolly, and The 17 Hour Fast with Dr. Frank Merritt. He has written for many leading human performance brands, including Momentous, Onnit, TRX, XPT, TrainingPeaks, TrainHeroic, and FAST by Conor McGregor. Phil lives with his wife and two sons in the mountains of Evergreen, Colorado. Follow him on Instagram @philwhitebooks.

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Publication Details

Format: Paperback

ISBN: 9781637746882

Dimensions: 6 x 9 in.

Publication Date: June 2025

Format: E-book (epub)

ISBN: 9781637746899

Publication Date: June 2025

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