Jim Afremow, PhD, is a sport and performance psychologist, licensed professional counselor, and the bestselling author of The Champion’s Mind, The Champion’s Comeback, The Young Champion’s Mind, The Leader’s Mind, and The Creative’s Mind. His books have sold more than 225,000 copies in English editions domestically and have inspired athletes, coaches, and leaders across every field.

He has served as the staff mental coach for two Olympic teams (Greece Softball and India Field Hockey) and has worked with athletes in the NBA, NFL, MLB, NHL, PGA Tour, and UFC, as well as numerous Olympians. Jim has been featured in The New York Times, Forbes, and ESPN. He lives in Eugene, Oregon, and works globally with athletes and high performers to help them champion the day.