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Run It Like a Business

By Aubrey Bergauer

$14.99$29.95

This item will ship 02/06/2024.

TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how torun a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.

This foolproof guide shows arts organizations how to reach new levels of engagement—while always putting the art first.

What to know before purchasing an ePub.

ISBN: 9781637744383

Publication Date: February 2024

ISBN: 9781637744390

Publication Date: February 2024

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Description

AVAILABLE FEBRUARY 2024

TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how torun a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.

This foolproof guide shows arts organizations how to reach new levels of engagement—while always putting the art first.

Just because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission—whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t.

Running your arts organization like a business is your path forward to:

  • Grow audiences and keep them coming back again
  • Make our organizations more inclusive
  • Get younger attendees in the seats and on the donor rolls
  • Generate millions more dollars in revenue
  • Continue to create the art we love—without the stress of figuring out how to afford it

The for-profit world knows how to achieve success across customer engagement, the user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run it Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the art and its patrons.

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About the Author

Aubrey  Bergauer

Hailed as “the Steve Jobs of classical music” (Observer), Aubrey Bergauer is known for her results-driven, customer-centric, data-obsessed pursuit of changing the narrative for symphony orchestras. A “dynamic administrator” with an “unquenchable drive for canny innovation” (San Francisco Chronicle), her leadership as Executive Director of the California Symphony propelled the organization to double the size of its audience and nearly quadruple the donor base.

In 2019, the side hustle became the main hustle as she moved her consulting practice full time and has now served dozens of clients across artistic disciplines, geographies, and budgets up to $300M. Bergauer’s ability to cast and communicate vision moves teams forward and brings stakeholders together across the institution, earning her “a reputation for coming up with great ideas and then realizing them” (San Francisco Classical Voice).

A graduate of Rice University with degrees in Music Performance and Business, Bergauer’s work and leadership has been covered in national publications including Entrepreneur, Thrive Global, the Wall Street Journal, and Southwest Airlines and Symphony magazines, and she is a frequent speaker at universities and conferences inside and outside the arts.

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Publication Details

Format: Hardcover

ISBN: 9781637744383

Dimensions: 6 x 9 x 1 in.

Weight: 1 lbs.

Publication Date: February 2024

Format: E-book (epub)

ISBN: 9781637744390

Dimensions: 6 x 9 x 1 in.

Weight: 1 lbs.

Publication Date: February 2024

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