Relentless Caring details an approach to leadership focused on the well-being of others.

By following its step-by-step guide to delivering kindness every day at all levels of your organization and to all your customers, you will earn dedicated employees, repeat customers—and, ultimately, profitability.

As founder and executive chairman of MarineMax (NYSE: HZO) and with kindness as his True North, author William H. McGill Jr. helped transform the company from a disparate group of boat dealers into a highly profitable $2 billion global conglomerate.

In Relentless Caring, McGill Jr. shares what he’s learned about how to truly care about others 24/7 and generate solid profits at the same time. Readers will learn:

• Why having the right people in the right jobs matters
• How to find and take care of your people and their families, including providing high-quality, low-cost health care
• Why long-term thinking is essential for success
• Why persistence, consistency, and risk are essential, too
• Why investing in basic tools like personality profiling and a structured hiring and promotions system contribute to making the right decisions

Relentless Caring is a practical playbook for “managing from the heart”—tirelessly delivering goodness and kindness to your team members and to customers to build strong loyalties that can buoy your organization even in the most challenging economic circumstances.