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Longshot

By Zach Graumann

$12.99$26.95

Inย Longshot, Andrew Yangโ€™s campaign manager takes you on a tour through the ups, the downs, and the math of Yangโ€™s 2020 campaign for president, and shares the playbook his team used to navigate the attention economy.

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ISBN: 9781637740385

Publication Date: May 2022

ISBN: 9781637740392

Publication Date: May 2022

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Description

Inย Longshot, Andrew Yangโ€™s campaign manager takes you on a tour through the ups, the downs, and the math of Yangโ€™s 2020 campaign for president, and shares the playbook his team used to navigate the attention economy.

Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Incomeโ€”both facts that would have seemed beyond unlikely at the start of Yangโ€™s campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future.

Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, heโ€™d not only outlasted six senators, four governors, and three members of Congress, heโ€™d become one of the most recognizable, popular political figures in the country.

Now, for the first time,ย Graumann tells the story of how Yang went from nobody to national presence, breathing life into the behind-the-scenes antics of the unusual campaign that started a movement. In the process, he demystifies the world of political campaigns and provides takeaways that will help not only the next generation of campaign managers, butย anyoneย who wants to break into a new industryโ€”or stand out in their current one.

A book for everyone from members of the Yang Gang who want the inside story to businesspeople looking for self-improvement to anyone who has ever had a dream that felt bigger than they were,ย Longshot reminds you that sometimes, longshots arenโ€™t quite as long as you think.

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About the Author

Zach  Graumann

Zachย Graumannย is an entrepreneur, political operative, marketing expert and a former Wall Street Executive. Most recently, he was the Campaign Manager for Andrew Yang’s 2020 presidential campaign, leading the campaign from being called “longer than long shot” according to theย New York Timesย in February 2018, to a top-five contender nationwide who โ€œhacked the primaryโ€ (Business Insider) in less than a year. Through innovative marketing strategies that the political world had never seen beforeโ€”including appearances on podcasts like theย Joe Rogan Experienceย andย The Breakfast Club, the creation of the “Yang Gang” volunteer base, and identity branding through MATH hats and merchandiseโ€”Zachย helped Andrew develop over 3 million combined social media followers, build a 200-person staff, and become one of the most exciting stories in the 2020 race. Raising nearly $40 million dollars in an average of $35 increments, Andrew’s nationwide support propelled him to seven Democratic primary debates, outlasting six senators, four governors, three members of congress, two mayors and one secretary. According to CNN, their campaign “didn’t just make history… [it] unquestionably put a sizable dent in the future as well.”

Zachย is also the cofounder and chairman at SuitUp, an education non-profit organization that brings companies into the classroom to increase career awareness and marketable skills for low-income students. The organization has hosted hundreds of events nationwide with companies including Goldman Sachs, Conde Nast, NBCUniversal, and LinkedIn, impacting more than 10,000 students across the country. Prior to entering politics,ย Zachย was the Head of Client Philanthropy Solutions at UBS Wealth Management Americas, giving advice to ultra-high net worth individuals and families across the globe for the #1 ranked Global Bank for Philanthropy (Euromoney, 2014-16).ย Zachย and his work have been featured inย The New York Times,ย Business Insider,ย The Washington Post,ย Rolling Stone, POLITICO, CNN,ย The Daily Beast, andย The Late Show with Stephen Colbert.

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Publication Details

Format: Hardcover

ISBN: 9781637740385

Dimensions: 6 x 9 x 1 in.

Publication Date: May 2022

Format: E-book (epub)

ISBN: 9781637740392

Publication Date: May 2022

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