Carolyn Aronson is a successful entrepreneur, philanthropist, and the founder and CEO of It’s a 10 Haircare, one of the only Latina-owned professional haircare brands in the world. It’s a 10 Haircare was born out of Carolyn’s frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. She began with a star product, Miracle Leave-In, which quickly rose to fame through professional hair stylists and today sells 10 million bottles a year.
Once solely a stylist and salon owner, Carolyn has grown the company’s distribution from just two countries to 130, and announced full ownership of the company in 2017 when she bought out her partner’s share. Her tenacious spirit has made It’s a 10 Haircare the #1 brand in Ulta Beauty and Sally Beauty’s haircare categories, earning it a passionate following from hairstylists, consumers, and celebrities alike.
