Kevin Ervin Kelley, AIA, is a principal of Shook Kelley, a strategic design firm he and Terry Shook, FAIA, cofounded in 1992 in Charlotte, NC. Since 2002, Kevin has headed up the Los Angeles office of the firm and works with a team of Perception Managers and Experience Designers. Kevin holds two degrees in architecture from the University of NC at Charlotte and has spent much of his career developing a process that combines business, science, and design into one integrated approach he calls perception design. Kevin’s specialty is getting inside the minds of consumers to determine how the physical environment affects their behaviors, perceptions, and purchase decisions.
Kevin has worked closely with the executive leaders of many well-known companies, such as Harley-Davidson, Whole Foods, Kraft, Cadbury, The J.M. Smucker Company, The Cleveland Orchestra, and USAA, in their efforts to develop new kinds of immersive brand experiences that have the power to convene people in places. He has also taught courses at Harvard University and the University of North Carolina at Charlotte and is a sought-after speaker on the lecture circuit in the United States and Asia.
