A graduate and instructor in Stanford’s Graduate School of Business, Nir Eyal has studied and taught behavioral design with and to industry-leading experts and scientists. He writes, consults, and teaches about the intersection of psychology, technology, and business at NirAndFar.com and his writing has been featured in Harvard Business Review, TechCrunch, Time, The Week, Inc., and Psychology Today.
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Indistractable
By Nir Eyal
$7.99 – $26.95
With groundbreaking research and exclusive interviews, Nir Eyal, author of the bestselling Hooked, lays bare the processes of distractions and how we can finally get them under control to give people the ultimate superpower of the 21st century: being Indistractable.
Description
Over 500,000 Copies Sold Worldwide
2020 Next Generation Indie Awards Winner • 2019 Foreword Reviews Gold Award Winner • 20 Best Nonfiction Books of 2019 from The Big Idea Club • 2020 Management Book of the Year from the Chartered Management Institute • 2019 Nautilus Silver Book Award Winner • 2019 Best Business Book from The Globe and Mail • Audible’s 2019 Best Books of the Year • 20 Best Business and Leadership Books of 2019 from Amazon • Winner of the 2019 Outstanding Works of Literature (OWL) Award in the Big Idea category
A ping on your phone takes you out of a conversation with a friend. At the office, an email interrupts your project. At home, your screens intrude on time with your partner. Things you mean to put away pile up and clutter your space. Goals you feel passionately about too often don’t get done.
Between work, family, and social life, juggling everything that demands our time and attention can feel impossible. Day after day, we give in to self-defeating behaviors, such as spending too much time on work chat and our smart phones—at the cost of activities that matter more to us.
How different would your life be if you had the power to never get distracted again?
In Indistractable, bestselling author and behavior design expert Nir Eyal gets straight to the root of the problem and reveals why the problem isn’t our gadgets, it’s us. Technology is blamed as the source when it is actually a symptom of much deeper issues. The result? For many of us, it feels impossible to stay focused and engaged on the task at hand—even when it’s important to us.
Distraction is not a new problem—it stems from our innate desire for psychological escape. Personal technology is simply the latest tool we turn to for relief.
Solving the issue is not as simple as throwing away our devices—and this is not an anti-technology book—as doing so would have little effect on our ingrained habits. It’s clear at this point that the battle has to be won from the inside out. Drawing on his own experience, plus a range of cutting-edge research and real-world interviews, Eyal lays bare the secret of finally doing what you say you will do. In this book, he provides the recipe for the ultimate superpower of the 21st century: being Indistractable.
Inside, Eyal provides practical science-backed advice, including:
- How to stay focused and follow-through on your most important goals, instead of letting self-defeating behaviors get in the way
- How to be indistractable at work and conquer your priorities—every day
- How to raise kids who are equipped to focus in a distracting world
The good news is that we can re-learn to use technology in ways that harness its power to control it, rather than letting it control us. This timely book will help readers understand the underlying causes of what gets in their way, while also providing practical, novel techniques to help conquer any distraction.
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Publication Details
Format: Signed Copy
Dimensions: 6 x 9 x 1 in.
Weight: 1.5 lbs.
Format: Hardcover
ISBN: 9781948836531
Dimensions: 6 x 9 x 1 in.
Weight: 2 lbs.
Publication Date: September 2019
Format: E-book (epub)
ISBN: 9781948836531
Publication Date: September 2019
