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No matter whether you are considering entering your first international market, have a mature global presence, or are looking to build a career in international business, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.
The business world has changed, and to stay ahead, companies have to think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in new markets. A revision to the agile methodology is necessary to better balance the need to localize with the complexity that localization and managing a global footprint creates.
To date, business leaders have had to learn how to scale globally the hard way, through trial, error, and failure, since no guidebook existed to light the way . . . until now.
Enter Global Class.
Global Class is the playbook that teaches professionals with global aspirations how to develop the mindset, culture, and strategies to successfully build global businesses. Through case studies and insights from over 200 of the world’s fastest growing companies, McDaniel and Wehage illuminate what the new class of successful global businesses (“Global Class Companies”) do to succeed, who are part of their high performing teams and how they do it. From market entry to global growth, Global Class introduces a comprehensive toolkit of practical frameworks that provide a blueprint for how to build and manage a company at global scale.
No matter whether you are considering entering your first international market, have a mature global presence, or are looking to build a career in international business, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.
Aaron McDaniel is a corporate leader, entrepreneur, professional speaker, startup advisor and author. He is a member of the faculty at UC Berkeley’s Haas School of Business, his alma mater. Aaron is a serial entrepreneur who co-founded global innovation ecosystem builder 10X Innovation Lab as well as 3 other ventures that were acquired. An alumnus of AT&T’s flagship Leadership Development Program (LDP), he was also an AT&T Diamond Club award winner (top 1% of sales leaders worldwide). He is the author of The Young Professional’s Guide book series and has been featured in Forbes, Inc., Entrepreneur, and Bloomberg BusinessWeek. Aaron is a sought-after speaker whose client list includes The Ritz-Carlton, Deloitte Consulting, Wells Fargo, UnitedHealth Group and many more.
Klaus Wehage is an entrepreneur, startup advisor, professional speaker and author. He is commonly referred to as the “Silicon Valley Ambassador,” coaching corporate executives, entrepreneurs and government leaders. Currently, he holds advisory positions with 3 reputable Asian ministries. Through his former role as the Head of International Relations at Silicon Valley Forum and now as the Co-Founder & CEO of 10X Innovation Lab, Klaus has trained over 2,000 business leaders from more than 50 countries. Originally from Denmark, he has lived on 4 continents, speaks 5 languages, and holds degrees from Hult International Business School (MBA) and Copenhagen Business School (Bsc). Klaus is a sought after speaker and has worked strategically with the top echelon of the Silicon Valley business community, including: Google, Salesforce, LinkedIn, IBM, HP and more.
