Jamie Mustardย is a strategic multi-media consultant and Iconist. His passion is to teach the science and “art of obviousness,” helping professionals, change agents, artists, and businesses confidently and at will make their messages, brands and ideas stand out to their desired audiences. A graduate of the London School of Economics, Jamieโs work is an explanation of the “economics of attention,” based on the primal laws of human perception called Blocks. He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy. Jamieโs Iconist work has spanned some of the worldโs leading companies, artists, and the globe. Growing up in severe poverty in inner city Los Angeles, Jamie overcame obstacles to eventually codify a system of primal laws that can now help us all.
Child X
By Jamie Mustard
$14.99 – $28.95
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A universal story of resilience in the face of overwhelming odds,ย Child Xย celebrates yet transcends raceโand is ultimately an uplifting story of rising out of adversity and building a life full of meaning and connection.
Description
AVAILABLE IN JULY 2025
โHey, kid. Kid.โ A voice in the darkness of the slum dorm. I awoke to my stale, bare mattress. It was midnight. The arm of a male nanny reached into the closet where my bed was, roughly jostling me. โYou have to get up. Theyโre coming.โ
A notorious movement cloaked in secrecy. A prosperous Black family that rose from the ashes of American slavery. A forgotten boy. And a daring escape.
Jamie Mustard was born into one of the most influential fringe movements in the 1970s: Scientology. Raised on a mythology of spaceships and made to believe that it was his lifeโs purpose to help save the world, he was determined to surviveโnot only neglect but also the physical and psychological gauntlets of extreme poverty and illiteracy.
A dark, existential journey,ย Child Xย takes readers through Jamieโs childhood and adolescence in โthe movement,โ his escape, and his rise into self-possession. This book tells the unfathomable story of a lost generation of children, who endured mass psychological indoctrination and captivity.
With wit and vulnerability, Jamie sheds light on one of the untold, but not uncommon, accounts of a powerful Black family that rose to prominence and wealth, and how the counterculture of the 1960s and โ70s caused that rise to crumble. This deeply personal true story gives a childโs-eye view of one of the most notorious American religious movements in history. Despite his familyโs success, Jamie would be born a slaveโand then an artist. It powerfully places Black American history into the captivating context of world history and events.
A universal story of resilience in the face of overwhelming odds,ย Child Xย celebrates yet transcends raceโand is ultimately an uplifting story of rising out of adversity and building a life full of meaning and connection. With this book, Jamie works to restore his familyโs legacy and provide a salient saga of the road to humanity.
Publication Details
Format: Hardcover
ISBN: 9781637747087
Dimensions: 6 x 9 in.
Publication Date: July 2025
Format: E-book (epub)
ISBN: 9781637747094
Publication Date: July 2025