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A Touch of the Madness

By Lawrence Kasanoff

$14.99$24.95

Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original.

In A Touch of The Madness, Larry uses behind-the-scenes stories of some of Hollywood’s biggest blockbusters, including Terminator 2 Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry.

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ISBN: 9781637744239

Publication Date: September 2023

ISBN: 9781637744246

Publication Date: September 2023

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Description

Companies and organizations tend to be comfortable with the tried and true. But customers are attracted to what’s new, different, and better.

True innovation means fully and fearlessly pursuing your vision—and you can’t do that without a touch of the madness.

Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original.

In A Touch of The Madness, Larry uses behind-the-scenes stories of some of Hollywood’s biggest blockbusters, including Terminator 2 Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry:

  • Create a great idea that will excite your audience
  • Ask as many times (and as many people) as it takes to get a “yes”
  • Play while you work—don’t forget to have fun with it

The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. Other companies or competitors that don’t give into that current will eclipse you. The best tool you have for swimming against that current of mediocrity is innovation.

And to be innovative, you have to be a little crazy. A Touch of the Madness will help you embrace your wildest creative impulses and live your dreams—without anyone holding you back.

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About the Author

Lawrence  Kasanoff

Lawrence Kasanoff makes movies (Platoon, Terminator 2, True Lies, Mortal Kombat), animated movies (Lego Star Wars: The Empire Strikes Out), and theme park rides (Marvel Superheroes 4D, The Amazing Adventures of Spiderman). In terms of innovation, he has worked on films and rides that include: the first hit movie made from a video game, the first movie to extensively use morphing, the first 3D steadicam (moving camera) shot, the first EDM (electronic dance music) platinum album, and many more.

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Publication Details

Format: Hardcover

ISBN: 9781637744239

Dimensions: 6 x 9 x 1 in.

Weight: 1 lbs.

Publication Date: September 2023

Format: E-book (epub)

ISBN: 9781637744246

Publication Date: September 2023

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