BeIN Sports – on-air author interview on October 29, 2016
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The untold story of Real Madrid: One of the most incredible turnarounds in sports and business history, and an in-depth look at the business strategies of the biggest sports franchise in the world and what makes it successful. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it’s an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.