Justin L. Sternberg spent twenty years in Hollywood as a TV writer. When the pandemic hit, he began helping friends tell their stories—to land jobs, win funding, and stand out. What started as a favor turned into a movement. Word spread, CEOs started calling, and soon the dean of UCLA Anderson School of Management invited him to co-create and co-teach the first-ever MBA course in Business Storytelling, which he still teaches today. From there, Sternberg built and led the first storytelling-strategy teams at both Snapchat and Fanatics, bringing Hollywood’s narrative craft into the business world at scale. As an executive, consultant, and professor, he’s worked with leaders around the world to unlock one central truth: your story is your superpower. Your Story Rules is his way of putting those same tools in your hands.