David Rettinger is assistant professor of psychology at Yeshiva University in New York City. His research interests focus on the cognitive processes of decision-making and students’ academic integrity decisions. James Rettinger is a recovering attorney and New Yorker in San Diego. He likes to barbeque and loves the Mets. The brothers were raised on a steady diet of high and low culture growing up, and find “The Simpsons” the perfect TV show for them. If only you could eat it. They wish to thank their wives and AOL IM for supporting the writing of this chapter.