Joey Reiman is founder and CEO of the International Center for Applied Purpose & global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the areas of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter & Gamble, The Coca-Cola Company, McDonald’s, Nestle, MetLife, Michelin and many other Fortune 500 companies.

Fast Company named him one of the 100 people who will change the way the world thinks. As a frequent marketing and branding guest expert on CNN, and monthly columnist for BE Magazine, created by Mahatma Gandhi's grandson, Arun Gandhi, world-renowned Professor Philip Kotler calls Reiman, “The Moses of Marketing.” Reiman is married to women’s activist Cynthia Good. They have two sons, Alden and Julien, and reside in Atlanta, Georgia.