Simon Mainwaring is founder and CEO of We First, the award-winning strategic consultancy that has built many of today’s most iconic purpose-driven brands from TOMs to Virgin to Timberland. He regularly contributes to Forbes, The Guardian, Fast Company, and HuffPost on corporate purpose, culture building, and impact branding. Mainwaring is a member of the Advisory Council of Conscious Capitalism LA, the Steering Committee of the Business Alliance for the Future, and a Fellow of the Royal Society of Arts in London.