Sue Hawkes started her first business at age 10, selling door-to-door with her best friend. She’s upgraded her offerings since then, but she’s always been obsessed with helping people and solving problems. Today, she helps high-achievers create winning cultures where accountability thrives—by gracefully tackling the tough stuff head-on and clearing any friction that slows people (and profits) down. Sue is a keynote speaker, best-selling author, Certified Business Coach, CEO of YESS!, and Expert EOS Implementer™. If there’s friction in your company, she’ll help you name it, face it, and solve it—for good. Sue brings the tools and the truth-telling to help you fix your business challenges permanently, without wasting time. She’s the co-author of the most recent EOS Mastery Series book, Issues: Remove Friction, Fast-Track Your Growth, and Ignite Your Greatness, coming in April 2026. In it, she and her co-authors name the things most teams avoid and give you tools to solve whatever is in your way—once and for all. Sue has been featured in Forbes, Fast Company, Inc., and Entrepreneur, and earned numerous leadership awards for her transformational work with companies across the globe. She’s here to help you stop avoiding what’s hard, lean into what matters, and lead like you mean it—with clarity, purpose, and just enough humor to make it all stick.