Harry Beckwith headed Beckwith Partners, a Minneapolis-based consulting firm. His clients included Progressive, Hewlett-Packard Europe and China Fashion Council and over three dozen national and local law and accounting firms. A native of Oregon and Phi Beta Kappa graduate of Stanford University, his New York Times and Business Week bestselling books on marketing have sold over a million copies and been translated into 23 languages. He has addressed audiences in 22 countries, including graduate business students in India, China, and the United States at Wharton, NYU, and Chicago. A proud father of four, he lives in Bend, Oregon.