Phil Baker has a long career developing consumer electronic products, as well as working as a technology journalist and author. He has developed many iconic products for Polaroid, Apple, Seiko, Barnes & Noble, Pono, and others. Baker is the author of From Concept to Consumer and has written award winning columns for the San Diego Transcript, Recode, and others. Phil holds more than 30 patents and was Ernst and Young Entrepreneur of the Year for San Diego. Phil and Neil began working together to develop the Pono Music Player in 2012 and continue to work together on other projects, including the recently introduced Neil Young Archives, an online archive of Young’s lifetime of works.