Whole

Description

After reading The China Study and drastically changing my diet toward the more whole food, plant-based diet recommended by Dr. Campbell, my career numbers shot up when they were supposed to be declining. I thought to myself ‘Why doesn’t everyone eat this way?!’ This new book, Whole, answers that question with great clarity. Never again be confused about diet and nutrition.Tony Gonzalez, Atlanta Falcons, 16-year National Football League player, record-setting tight end

America’s premier nutritionist, T. Colin Campbell, with courage and conviction, articulates how the self-serving reductionist paradigm permeates science, medicine, media, big pharma and philanthropic groups blocking the public from the nutritional truth for optimal health.Caldwell Esselstyn, Jr., MD, author of the bestselling Prevent and Reverse Heart Disease

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It seemed to be the eternal question: What should we eat to optimize our nutrition and our health? In 2005, Dr. T. Colin Campbell’s The China Study answered this question definitively. Backed by the most extensive study of nutrition ever conducted and bolstered by dozens of additional studies and cases, The China Study gave us a simple but powerful answer: Eat a diet based on whole, plant-based food, and dramatically reduce your risk of a broad spectrum of diseases, including heart disease, obesity, diabetes, and cancer.

Whole picks up where The China Study left off. The China Study revealed what we should eat and provided the powerful empirical support for this answer. Whole answers the question of why. Why does a whole-food, plant-based diet provide optimal nutrition? Whole demonstrates how far the scientific reductionism of the nutrition orthodoxy has gotten offtrack and reveals the elegant wonders of the true holistic workings of nutrition, from the cellular level to the operation of the entire organism. Whole is a marvelous journey through cutting-edge thinking on nutrition, led by one of the masters of the science.

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About the Authors

Dr. T. Colin  Campbell

For more than 40 years, Dr. T. Colin Campbell has been at the forefront of nutrition research. His legacy, the China Study, is the most comprehensive study of health and nutrition ever conducted. Dr. Campbell is Jacob Gould Schurman Professor Emeritus of Nutritional Biochemisty at Cornell University. He has received more than 70 grant-years of peer-reviewed research funding and authored more than 300 research papers. The China Study was the culmination of a 20-year partnership of Cornell University, Oxford University and the Chinese Academy of Preventive Medicine.

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Howard  Jacobson

Howard Jacobson, PhD, is an online marketing consultant, health educator, and ecological gardener from Durham, N.C. He earned a Masters of Public Health and Doctor of Health Studies degrees from Temple University, and a BA in History from Princeton. Howard cofounded VitruvianWay.com, an online marketing agency, and is a coauthor of Google AdWords For Dummies. When Howard is not chasing groundhogs away from blueberry bushes or wrestling with Google, he relaxes by playing Ultimate Frisbee and campfire songs from the 1960s. His current life goal is to turn the world into a giant food forest.

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