Back to All Books

What If? and Why Not?

By Jen Groover


Publication Date: March 2010

Pre-Order Now


Starting your own business is hard. But the biggest obstacles often have less to do with time and money, and more to do with fear and doubt.

In What If? and Why Not? serial entrepreneur and small business advocate Jen Groover—creator of the Butler Bag and creator and host of Launcher’s Café, an online community for entrepreneurs—shows you how to transform your fears into action by rethinking the negative questions that can lead to failure before you even get started.

With dozens of personal stories from successful entrepreneurs in areas as diverse as dog walking and handbag-invention, plus practical advice for every step of your journey, What If? and Why Not? is the most complete guide available to help you you start the business of your dreams.

Back to Top

Find What If? and Why Not? at other Vendors

Amazon Barnes & Noble IndieBound

Back to Top

About the Author

Jen  Groover

Jen Groover

Tagged by Success Magazine as a "One-Woman Brand," Jen Groover's name has quickly become synonymous with innovation, entrepreneurship and evolution. She has gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights.

Jen’s innovative handbag company is the award-winning Butler Bag Company, which launched just under three years ago and is now being tracked as one of the fastest growing handbag brands in history. She has become a regularly featured business and lifestyle expert for such programs as Fox News’ “Strategy Room”, ABC’s “Money Matters”, CBS’ “Early Show”, CNBC’s “The Big Idea with Donny Deutsch”, and Meredith Corporation’s “Better TV” and a business contributor to the Huffington Post. Jen and her products have been featured in hundreds of media outlets such as O, The Oprah Magazine, Redbook, Us Weekly, People, Success and Entrepreneur.

Jen has recently created and hosts Launchers Café – a cutting-edge entrepreneurial, multimedia, and interactive brand with tens of thousands of members that is changing the way entrepreneurs/launchers learn, share information, do business and accelerate business growth.

Go to the Author Page

Back to Top

Publication Details

Format: Hardcover

Dimensions: 6 x 9 x 1 in.

Weight: 1 lbs.

Publication Date: March 2010

Back to Top