Description

AVAILABLE APRIL 2025

Discover a simple system for creating predictable organic sales growth in your business-to-business organization.

The top predictor of growth is not hiding in your sales numbers but in your sales behaviors.

Your competition is making a big mistake: they only communicate with their customers when something is wrong or urgent. But you can unlock organic revenue expansion by enabling your team to consistently make lightning-fast proactive communications with customers and prospects.

Although we cannot control if we will make the sale, we can control our sales-generating behaviors. Based on tens of millions of Outgrow behaviors logged, tracked, and analyzed over 15 years, revenue growth consultant and speaker Alex Goldfayn has developed an actionable system of proactive growth that is statistically proven to succeed.

In Outgrow, Alex shares this system, which more than 300 corporate clients have implemented to generate 20 to 30 percent annual sales growth year after year. Learn how to easily implement this process and unlock the power of:

• Focusing on the customers you don’t interact with regularly to significantly expand your wallet share with them
• Logging and tracking lightning-fast revenue-generating behaviors
• Generating analytics that will arm with you with predictors of coming sales growth
• Guiding salespeople through a powerful mindset shift from selling to customers to helping them

Packed with practical tools such as action planning and tracking forms, scorecards, call scripts, and communication strategies, the Outgrow system will arm you with a detailed cadence of sales-growth play calling and tracking that will help you coach your people on how to create new sales and gain buy-in from your salesforce.

Outgrow is your practical playbook for outgrowing old, limiting sales beliefs and creating predictable, sustainable, measurable, organic sales growth.

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About the Author

Alex L.  Goldfayn

Alex L. Goldfayn advises some of the biggest brands in the world, helping clients like TiVo, T-Mobile, and Logitech develop passionate and loyal consumers. CEOs, CMOs, and vice presidents from companies like Hewlett Packard, Cisco, Netflix, and Costco attend his Evangelist Marketing Think Tanks to develop groundbreaking marketing and branding techniques.

Alex is a former syndicated technology columnist for the Chicago Tribune and currently broadcasts the daily, nationally distributed “Technology Tailor Minute,” which has an audience of over 50 million listeners annually. His work also appears online at the Harvard Business Review, at HBR.org.

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