Traci Fenton is the founder and CEO of WorldBlu, a global leadership education company teaching top leaders and their organizations how to lead with the proven Freedom at Work™ leadership model. Traci is also a globally-recognized keynote speaker, author, and transformational coach to CEOs and top leaders worldwide. Traci is a “Thinkers50 Radar” award winner, received the Game Changer award for “Outstanding Results in Shaping the World,” was named a “World-Changing Woman in Conscious Business,” has been recognized in Inc. magazine as a “Top 50 Leadership Thinker,” and as a Marshall Goldsmith “Top 100 Coach.”
Traci founded WorldBlu in 1997 and has helped spark and lead the global conversation around leading and reinventing workplaces using freedom and organizational democracy rather than fear and control. Traci and her team have helped hundreds of top companies and leaders at world-class organizations such as The WD-40 Company, DaVita, HCL Technologies, Mindvalley, Pandora, Podio, RevAsia, GE Aviation, Zappos, and more in over 100 countries worldwide. Traci developed the groundbreaking Freedom at Work™ leadership model based in part on the WorldBlu 10 Principles of Organizational Democracy as well as numerous mindset, leadership, and organizational design courses, all of which are delivered on BluSpark™, the cutting-edge gamification learning technology she developed.
Traci frequently speaks to top leaders and has spoken at numerous organizations such as Harvard, Yale, Yahoo! and the US Naval Academy, and at worldwide events such as South by Southwest and TEDx. Her work has been featured in Fortune, Forbes, Fast Company, the Wall Street Journal, the Christian Science Monitor, the New York Times, Inc., BusinessWeek, NPR, the BBC, and dozens of other media outlets around the world as well as in over three dozen books. She is the author of the book Freedom at Work: The Leadership Strategy for Transforming Your Life, Your Organization, and Our World. Traci holds a BA in Global Studies and Entrepreneurship from Principia College and an MA in International Development from American University in Washington, DC.