Patrice Tanaka is co-chair, chief creative officer, and whatcanbe SM ambassador for CRT/tanaka, an entity she helped co-found in September 2005. Her agency has been recognized as the “Best Agency to Work for in America,” “Most Admired Mid-Size PR Agency in the U.S.,” and “#1 Most Creative PR Agency in America,” among other accolades by various PR organizations and trade media. CRT/tanaka has also won more than 300 PR and marketing awards for client campaigns.

Born and raised in Hawaii, Patrice graduated from the University of Hawaii in 1974 and now lives in Manhattan. She devotes much of her free time to serving on the boards of non-profit organizations dedicated to helping women and girls, including the Girl Scout Council of Greater New York, the Family Violence Prevention Fund, the American Friends of Phelophepa (the South African health care train), and Asian Women in Business. She also serves on the Past Presidents Council of New York Women in Communications and is a former trustee and member of the Women’s Forum New York. Patrice is a competitive ballroom dancer and avid tennis player.