Brad Federman is an author, a speaker, and a consultant with more than 25 years of corporate experience in leadership, creating employee and customer experiences, building resilient relationships, and promoting collaborative cultures. His background also includes sales, marketing, product development, and operations. He sees his role as, “Inspiring others to discover and live their ‘possible’.” As the founder of PerformancePoint LLC, Brad has worked as a leadership coach, a facilitator, an executive, and an entrepreneur with organizations and their executive leadership in different industries.  His leadership coaching clients have included household names such as Nordstrom, FedEx, Embassy Suites,  Homewood Suites, Gemini Hospitality, Kaiser Permanente, Mayo Clinic, Blue Cross Blue Shield, Deloitte &  Touche LLP, Hewitt and Associates, Gillette, Polo Ralph Lauren Corporation, Wal-Mart Stores, Inc., AT&T  Wireless, Dow Chemical Company, Nextel, Genentech, Amgen, WellPoint Health Networks, Tyson Foods,  Subaru of America, New York Life, St. Jude Children’s Research Hospital, and Gulf Bank.