Aida Herrera

Aida Herrera is the Chief Financial and Administrative Officer, where her focus lies in preparing financial reports, managing the company budget, filing taxes, supervising royalty calculations, managing subsidiary rights for signed contracts, and handling payroll and benefits.

Aida has a BA in business from the University of Mexico, as well as a certificate in accounting from San Diego State University. She has thirty-plus years of experience managing financial forecasting, budget creation, cost reduction, financial reporting, logistics, project management, sales, and international trade. She has worked in financial, insurance, electronics, non-profit and food industries.

She is a Mexico City native and enjoys traveling all over the world. Aida’s favorite person in the world is her son Max, and she’s a very proud Texas Tech mom.


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